Celebs without endorsement deals

Nothing defines the big league in Nigeria’s competitive entertainment industry as a mouth-watering endorsement deal a celebrity is offered.

To many of them, this is what sets them apart from the entire lot making them live large and live up to that celeb status.

There is no doubt that endorsement deals would feature prominently in the daily prayers of Nigeria’s celebrities. But then, the benevolence of the ‘god of endorsements’ has favoured few than others.

Few days ago, the news broke that Nollywood actress, Eniola Badmus, had hooked an endorsement deal with Etisalat, while Davido announced his own new multimillion naira deal with Pepsi joining the ranks of other celebrities, who already have deals with telecommunications corporations and other blue chip companies.